Meet the Founder

Xee Davies is the founder and creative director of Xzenda, a UK based fashion brand dedicated to elevating prints into the language of modern luxury.

Her journey into fashion began at the age of six, when she first fell in love with the world of design. Time spent observing a local seamstress sparked her fascination with the transformation of fabric into form, shaping an early appreciation for craftsmanship, precision, and detail. At home, fashion magazines became her education, and she began sketching designs long before she understood the industry or considered it a career.

In 2002, Xee attended Salford University to study law and later qualified as a solicitor. While building her career in law, her connection to design remained constant. She continued to create, guided by instinct and a clear sense of direction, balancing structure and creativity across two distinct worlds.

In 2014, under her first brand Zeeno Dee, she won the Britain Top Designer competition. This defining moment led to her showcasing collections at London Fashion Week and African Fashion Week, marking her transition into the fashion industry and laying the foundation for Xzenda.

Her work is rooted in a deep understanding of the relationship between clothing and emotion. Xee believes that what a woman wears is closely connected to how she feels, and that true confidence is quiet, intentional, and assured. This philosophy informs every piece she creates, with a focus on form, fabric, and the experience of wearing.

She designs for women who express themselves with intention. Women who are bold, self assured, and unafraid to stand out.

Beyond fashion, Xee has a natural appreciation for creating in all forms. She enjoys working with her hands and draws inspiration from car design, valuing its structure, precision, and sense of movement.

At her core, Xee stands for intention, self expression, and the belief that when a woman feels seen, she carries herself with confidence and ease. Through Xzenda, she continues to design with purpose, creating pieces that reflect strength, individuality, and modern elegance.